1. Why We're Building DataNexus

“What’s Your VIP Criteria?” This happened during a BI Agent project for a retail company. A business user was testing the Agent and asked, “Show me last month’s VIP customer revenue.” The system spit out a number, but the user didn’t look happy. “Something’s off. I think the VIP criteria are different from what our team uses.” Marketing’s VIP and CRM’s VIP were different. Same with revenue. Depending on whether you meant net revenue (순매출) or gross revenue (총매출), the difference could be hundreds of millions of won. ...

February 16, 2026 · 6 min · Junho Lee