Silhouette at sunset above the clouds

"Sometimes you have to rise above the clouds to look down —
only then does the full structure and context reveal itself."

JUNHO LEE / 이준호 : Data & AI Platform Architect · PM
BATUR MOUNTAIN BALI · INDONESIA
PROFILE / 01Junho Lee · 이준호

With ontology, building trustworthy analytics.

Started as a Web/ERP developer, then progressed through DW/BI engineer, Technical Lead, and Consulting Division Head. Led large-scale DW cloud migrations and operated next-generation data platform projects as a multi-vendor PMO.

Grew a small consulting team to division scale, with revenue growing several times over. Not just an engineer — handled hiring, training, Presales, and C-level seminars.

Now working at the intersection of data and AI. Building an LLM-based BI Agent, hitting the real-world limits of NL2SQL firsthand — that process led to the conviction that ontology is necessary, and the start of designing DataNexus.

Years of work with data. Watched how good questions and well-designed models change decisions.
Now designing the context between natural language and data.
Designing context between natural language and data.
FIELD NOTES · 04 / 2026
BATUR MOUNTAIN BALI · INDONESIA
CHAPTER 01 : Career Arc

Working with data across two decades,
always running into the same problem.

PHASE 042024 →NOW

LLM × Ontology - DataNexus

Building an LLM-based BI Agent, I saw exactly where NL2SQL breaks in real environments. Abbreviated tables like T_CUST_MST and "net revenue" meaning different things across departments — problems that DDL alone cannot solve. That's why I'm building an ontology-based data platform.

OntologyNL2SQLGraphRAGLangChainMCP
PHASE 032019 →LEAD

Consulting Division Head · Building an Org

Grew a small consulting team to division scale, with revenue growing several times over. Took on hiring, training, Presales, and C-level seminars — learned what it means for an engineer to run an organization.

HiringPresalesPMOP&L
PHASE 022014 →SCALE

Enterprise DW · Cloud Migration

Retail, telecom, manufacturing, construction — large-scale DW projects across industries. Tech Lead on on-prem to cloud migration, and multi-vendor PMO on next-generation data platform builds.

SynapseBigQueryRedshiftYellowbrickADF
PHASE 012005 →FOUNDATIONS

From Web/ERP Developer to the Data Path

From handling field transactions, shifted to designing the data flow itself. The era when I first felt "a single query can change a department's KPI."

C#OracleSAPSSIS
"Everyone can be
an analyst."
: DataNexus Principle
CHAPTER 02 : DataNexus

The problem of working with data
in natural language.

Enterprise data analytics always runs into the same wall. "Explore internal data through natural language" is easy to say — but in practice, table names look like T_CUST_MST, and "net revenue" carries different calculation logic across departments. LLMs cannot understand business context from DDL alone.

DataNexus tackles this by combining an ontology-native NL2SQL engine, GraphRAG, and a Data Catalog. An open-source composite architecture that handles both unstructured documents and structured databases together.

This blog documents the process — including the dead ends. Architecture decisions, reasons behind technology choices, failed experiments alongside successful ones.

CHAPTER 03 : Stack

Tools validated
in the field.

ai · ml.zsh
jhlee@nexus ~ cat ai-ml.txt
  • Ontology · LLM RAG · NL2SQL
  • LangChain · MCP · GraphRAG
  • Multi-agent system design
  • Prompt orchestration · evaluation
dw · platform.zsh
jhlee@nexus ~ ls dw/
  • Azure Synapse · BigQuery · Redshift
  • PostgreSQL · Oracle · Yellowbrick
  • Palantir Foundry
  • Cloud migration · multi-tenant DW
bi.zsh
jhlee@nexus ~ bi --list
  • Power BI · Tableau
  • MicroStrategy · Qlik Sense
  • Looker · Apache Superset
  • Semantic layer design
etl · elt.zsh
jhlee@nexus ~ find . -name 'pipelines'
  • Azure Data Factory · Databricks
  • SAP Data Services · Informatica
  • IBM DataStage · SSIS
  • Medallion (Bronze · Silver · Gold)
cloud.zsh
jhlee@nexus ~ cloud --providers
  • Azure · Synapse, ADF, ML
  • AWS · Redshift, S3, Glue
  • GCP · BigQuery, Gemini
  • IaC · CI/CD for data
graph · catalog.zsh
jhlee@nexus ~ graph --status
  • DataHub
  • Neo4j · DozerDB
  • ApeRAG
  • JSON-LD · schema.org for GEO
CHAPTER 04 : Now

What I'm focused on
this quarter.

Building

DataNexus v0.4 : Multi-agent Router & SEAL Eval Loop

After reaching Spider 72%, BIRD 56% — hitting the next ceiling. Redesigning the router structure that decides which agent handles which question.

Writing

GEO Guide : AEO Chapter

Why documents read by coding agents are different — documenting the next stage of AI citation optimization.

Reading

Kimball, Revisited / Foundry Cases

Re-examining whether DW modeling from the Kimball era still holds in the cloud age.

CHAPTER 05 : Contact

Write long,
talk short.

DataNexus, NL2SQL, ontology, DW consulting:
Feel free to reach out on any topic. Fastest on LinkedIn.

© 2026 JUNHO LEE SHOT ON LOCATION · ABOVE THE CLOUDS